Every month I am greeted by a new, increasingly worse UI. Everything degrades, everything rots. But iTunes’s clunkiness and customizability felt more physical if that makes sense. It was pleasantly cumbersome in its depth of options, a right click would lead to 20 different selection bars, each with their own drop-down menus of possible query. Spotify on the other hand, feels like an attack on the intelligence of anyone who uses it.

Online entertainment media has created a want for novelty only if it is within the relations of trust, the insane level of intimacy they have built with their pre-existing objects of consumption. It’s a form of engagement with already consumed media that thumbnails function to. A thumbnail’s role is in complete relation to trust.